Thyme & Table

At a glance

Thyme & Table is a kitchen and home brand sold at Walmart, with cookware, bakeware, dinnerware, drinkware, appliances and lifestyle products. We built their direct online store and the structure that keeps a very large range easy to shop.

The goal: Help shoppers find the right product quickly across hundreds of items, and give them the confidence to buy higher priced appliances online.

The challenge

• The catalog covers Prep, Cook, Serve, Drinkware, Appliances and Lifestyle, each with many subcategories.
• Some people shop by category (a skillet) and others by moment (hosting dinner), so navigation had to work both ways.
• Appliances like espresso machines cost more and need proof before people buy.
• Existing owners needed help with manuals, registration and replacement parts without calling support.

What we did and why

• A menu that mirrors the kitchen. A mega menu built around Prep, Cook, Serve, Drinkware, Appliances and Lifestyle gets shoppers to the right collection in one or two clicks.
• Recipes that sell the tools. An Original Recipes section shows the products in use, which gives people a reason to browse beyond the product grid and a reason to buy the pan in the photo.
• Proof where the price is higher. Customer testimonials sit next to the appliances, where hesitation is highest.
• Self service support. A support hub with FAQs, how-tos, product registration and replacement parts answers common questions and keeps owners loyal.

What we delivered

• Multi-level mega-menu navigation organized around Prep, Cook, Serve, Drinkware, Appliances, and Lifestyle.
• Dedicated collection pages for Cookware series, Kitchen Appliances, Dinnerware, and more.
• Original Recipes content section connecting products to real kitchen moments.
• Customer testimonials for high-ticket appliance purchases.
• Support hub with FAQ, How-tos, Product Registration, and Replacement Parts.

See it live at shopthymeandtable.com.

How we measure success

A launch is the starting line. These are the numbers we watch in Google Analytics 4 and Shopify for a project like this, and the ones worth tracking on your own site:

• Clicks from the menu into collections, and how many searches end with no result
• Conversion rate on appliance pages compared with the store average
• Visits from recipe pages to product pages, and support hub usage

Lessons you can use

• With a big catalog, navigation is your salesperson. Group products the way your customers think, not the way your warehouse does.
• Show your products in real life. Recipes, room photos and how-tos sell better than a white background.
• Put reviews right next to your most expensive items. That is where buyers hesitate.

When your catalog is wide, clarity is your advantage. We build stores that make a big range feel simple, so every product finds its buyer.