Hawthorne Global Ministries

At a glance

Hawthorne Global Ministries is a mission driven organization with powerful stories to tell. We built a website that makes the mission clear to newcomers and shows supporters exactly how to help.

The goal: Build trust with new visitors and turn interest into prayer, giving and long term involvement.

The challenge

• Strong stories were getting lost because the old site was hard to follow.
• Visitors didn't have clear ways to learn more, stay updated or get involved.
• People only give to organizations that look established and trustworthy.
• The team needed a site they could keep updated with news and events.

What we did and why

• Mission first messaging. The homepage says who Hawthorne serves and why in the first screen.
• Design that earns trust. A clean layout, clear headings and focused calls to action make the organization look as credible as it is.
• A path for every supporter. We mapped the journey from first visit to prayer, newsletter, giving and direct contact, and made each step obvious.
• Easy to keep current. A structure the team can update with news and events, so the site stays alive between campaigns.

What we delivered

• Mission-first messaging so purpose is graspable immediately.
• Trust-building design with clear layout, content hierarchy, and thoughtful calls to action.
• Supporter journey mapping from awareness to prayer, updates, giving, or direct connection.
• Long-term usability platform for ongoing communication and community growth.

See it live at hawthorneglobalministries.org.

How we measure success

A launch is the starting line. These are the numbers we watch in Google Analytics 4 for a project like this, and the ones worth tracking on your own site:

• Online donations, and how many donors give again
• Newsletter signups per month
• Visits that go from the homepage to the giving page

Lessons you can use

• Say what you do and who you serve in one sentence at the top of your homepage.
• Give people more than one way to help. Not everyone is ready to give money on their first visit.
• Keep your site updated. Recent stories and events signal that the work is active.

Mission driven organizations lose support when their story is hard to find. We build websites that turn purpose into action.